Area
Property
Breadth
Environmental
Copywriting
Print
Merchandise
Where work lives and life works
The Waterfront Brisbane will provide 12,000 sq m of new office space alongside 7,000 sq m of retail. We were commissioned by property developer Dexus to create a hoarding design to advertise the mixed-use nature of the development, as well as bring a bit of joy to the construction site. Inspired by the juxtaposition of the Central Business District location, as well as its proximity to the river, we created a series of abstracted vistas from ‘infographics’ by combining a multitude of activities that make up the Waterfront. Copy by Nick Asbury playfully brings together work and life. Whether you’re working in the cloud or basking in the sun, business is made better by the Waterfront.
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With sustainability at the heart of the development, we came up with the idea to turn the hoarding material into bags once it has served its purpose. The hoarding material itself is PVC-free and uses eco-friendly ink.
As part of the wider project, we used the infographic vernacular to illustrate some of the key sustainability initiatives, from solar-powered construction sheds to a furniture range created from construction waste.
