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Waterfront Brisbane

LPM Restaurant & Bar

Kai Enzo

The Future Factory

Dowen Farmer Architects

Design District Supergraphic

First Within

Noto Architects

Fitzjohn’s

Sucre

OKU

Mini Architecture Book

Design District

Conran and Partners

Aya

Centre Point Residences

Littlemore

Feed

Epicurean

Shanghai Me

Hungry Worms

Meraki

MKT.

Gaia

Hoad & More

Tamarind

Bankside Flag

Issho

The Workroom

YES

Orrery

Planet

Mother

Blind

Zip

Azure

Alterego

Yesterday

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Craft

Perverse

Lifetime

Reality

Mistakes

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February

Bread

Breakfast

Guts

Error

Rational

Acid

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Fluff

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Solar

Sensory

Petals

Blobby

Freedom

Optimist

Creation

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Cracks

End

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Perforate

Socket

Dummy

DutchScot

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Breadth

Environmental
Copywriting
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Where work lives and life works

The Waterfront Brisbane will provide 12,000 sq m of new office space alongside 7,000 sq m of retail. We were commissioned by property developer Dexus to create a hoarding design to advertise the mixed-use nature of the development, as well as bring a bit of joy to the construction site. Inspired by the juxtaposition of the Central Business District location, as well as its proximity to the river, we created a series of abstracted vistas from ‘infographics’ by combining a multitude of activities that make up the Waterfront. Copy by Nick Asbury playfully brings together work and life. Whether you’re working in the cloud or basking in the sun, business is made better by the Waterfront.

With sustainability at the heart of the development, we came up with the idea to turn the hoarding material into bags once it has served its purpose. The hoarding material itself is PVC-free and uses eco-friendly ink.
As part of the wider project, we used the infographic vernacular to illustrate some of the key sustainability initiatives, from solar-powered construction sheds to a furniture range created from construction waste.