Area
Workspaces
Breadth
Strategy
Identity
Print
Art Direction
Copywriting
Redefining the workplace
The Workroom curates drop-in workspaces in beautiful restaurants where people can think, meet, work and get things done. The identity is designed to blur the lines between work and play, redefining not only the workplace but work itself. We created a logo where the word ‘work’ can be replaced with a series of messages and imagery. This ‘window’ in the logo becomes a showcase for the diversity of interiors, professions and uses to be found in these extraordinary spaces.
At the heart of the brand are a series of images that playfully combine the worlds of food and work.
Juxtaposing a digital platform with an analogue medium, a mini newspaper was created to launch The Workroom at a series of events.
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The branded phrases and imagery are used in sequence to create longer narratives for use online and in social media.
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