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Kai Enzo

The Future Factory

Dowen Farmer Architects

Design District Supergraphic

First Within

Noto Architects

Fitzjohn’s

Sucre

OKU

Mini Architecture Book

Design District

Conran and Partners

Aya

Centre Point Residences

Littlemore

Feed

Epicurean

Shanghai Me

Hungry Worms

Meraki

MKT.

Gaia

Hoad & More

Tamarind

Bankside Flag

Issho

The Workroom

YES

Orrery

Planet

Mother

Blind

Zip

Azure

Alterego

Yesterday

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Craft

Perverse

Lifetime

Reality

Mistakes

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February

Bread

Breakfast

Guts

Error

Rational

Acid

Caviar

Fluff

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Solar

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Blobby

Freedom

Optimist

Creation

Experiment

Cracks

End

Backwards

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Perforate

Socket

Dummy

DutchScot

Area

Creative Industry

Breadth

Identity
Digital
Copywriting
Art Direction

The new-business-generating people

The Future Factory are a lead generation company working with creative agencies. In short, they help people find new business. They believe that people buy from people, not from pushy selling, cold calling or mass mailing. The identity takes this philosophy as a starting point and deliberately juxtaposes it with a playful visual language that speaks to the ‘factory’ element of their name.  A variety of animated typographic conveyor belts are used to deliver the brand and key messages. The logo takes the form of an abstracted conveyor ‘F’.

The industrial theme continued through to the design of the website with rollovers, transitions and other behaviours being inspired by the factory vernacular