Area
Creative Industry
Breadth
Identity
Digital
Copywriting
Art Direction
The new-business-generating people
The Future Factory are a lead generation company working with creative agencies. In short, they help people find new business. They believe that people buy from people, not from pushy selling, cold calling or mass mailing. The identity takes this philosophy as a starting point and deliberately juxtaposes it with a playful visual language that speaks to the ‘factory’ element of their name. A variety of animated typographic conveyor belts are used to deliver the brand and key messages. The logo takes the form of an abstracted conveyor ‘F’.
The industrial theme continued through to the design of the website with rollovers, transitions and other behaviours being inspired by the factory vernacular
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