Projects

Studio

Contact

Waterfront Brisbane

LPM Restaurant & Bar

Kai Enzo

The Future Factory

Dowen Farmer Architects

Design District Supergraphic

First Within

Noto Architects

Fitzjohn’s

Sucre

OKU

Mini Architecture Book

Design District

Conran and Partners

Aya

Centre Point Residences

Littlemore

Feed

Epicurean

Shanghai Me

Hungry Worms

Meraki

MKT.

Gaia

Hoad & More

Tamarind

Bankside Flag

Issho

The Workroom

YES

Orrery

Planet

Mother

Blind

Zip

Azure

Alterego

Yesterday

Memories

Craft

Perverse

Lifetime

Reality

Mistakes

Means

February

Bread

Breakfast

Guts

Error

Rational

Acid

Caviar

Fluff

Lobster

Wonder

Solar

Sensory

Petals

Blobby

Freedom

Optimist

Creation

Experiment

Cracks

End

Backwards

Souvenir

Tongue

History

Perforate

Socket

Dummy

DutchScot

Area

Hospitality

Breadth

Identity
Print
Digital
Signage
Art Direction
Copywriting

The journey from Old World to New

Sucre is a story of immigration. A restaurant of Latin American and European influences – bouncing off the walls of a 310 year old former concert hall in London’s Great Marlborough Street. The menu tells the story of Chef Fernando Trocca’s immigrant background, and the European adventurers who crossed the Atlantic to make their home in his native Argentina. The wine list makes the same trip. Bottling the journey from Old World to New, and the mingling of new grapes and makers who poured into the land, passing their secrets down the vine of different family generations.

Porteños (“people of the port”) captured going about their day in Buenos Aires. Illustrated by Rebecca Sutherland.
The logo is a union of a number of Old World references, heritages and influences to reflect the Chef’s and restaurant’s immigrant background, using contradictory and mismatching elements and carefully crafting these into a new unified expression.
Common Argentine tango steps were studied and used decoratively throughout the branding.
The movement of people from Europe to South America is displayed on the wine menu cover. This story of immigration informs the wine list itself, with wines being sourced that chronicle the journey.
Underneath Sucre is Abajo, a bar by Renato ‘Tato’ Giovannoni. Abajo translates to ‘below’ or ‘downstairs’ and is based on the underground spirit of 80s Buenos Aires. Argentina had just left a harsh military dictatorship. What followed was an explosion of culture and optimism. The Argentinian economy was struggling, so to reflect this, items from Sucre were overprinted in an expression of frugality. The name was represented in the stepped logo and visual language.