Area
Hospitality
Breadth
Identity
Print
Signage
Art Direction
Copywriting
A resting place for curious minds
Holmes Hotel is a rebirth of an existing hotel into a new luxury destination, in the heart of W1 London. Named after Sherlock Holmes, Holmes Hotel has been reimagined in a new and subtle way with the identity concept centred around a to-be-discovered detail within the logo itself. Guests are encouraged to look again at various items around the hotel, from the logo to posters decorating the communal areas of the building.
Full case study coming soon.
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