Projects

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Littlemore

Centre Point Residences

Feed

Epicurean

Shanghai Me

Hungry Worms

Meraki

MKT.

Gaia

Hoad & More

Tamarind

Bankside Flag

Issho

The Workroom

Orrery

YES

Apartmental concept store

Holmes Hotel

Bennani Lighting

Westminster Fire Station

Planet

Mother

Blind

Zip

Azure

Alterego

Yesterday

Memories

Craft

Perverse

Lifetime

Reality

Mistakes

Means

February

Bread

Breakfast

Guts

Error

Rational

Acid

Caviar

Fluff

Lobster

Wonder

Solar

Sensory

Petals

Blobby

Freedom

Optimist

Creation

Experiment

Cracks

End

Backwards

Souvenir

Tongue

History

Perforate

Socket

Dummy

DutchScot

Area

Interior Design

Breadth

Identity
Print
Digital
Copywriting

The elusive balance between harmony and contrast

Littlemore are a London based interior design studio, defined by their balance of curiosity and sensibility. Using the name as a starting point, we created a visual language based on finding that elusive balance or harmony between seemingly opposing forces; tradition and modernity, minimalism and embellishment, light and shade, or indeed ‘little’ and ‘more’. At the heart of the identity is an ‘L’ device that shifts through a diverse palette, from electric blue to a rich chartreuse. Like the ongoing process of an interior designer, the identity playfully pushes and pulls, combines and adapts, and uses colour and form according to the space it occupies.

The focal point of the identity is the dynamic behaviour of a graphic ‘L’, expanding and contracting in different ways; representing ‘little’ and ‘more’.
Typography behaves in a similar way, constantly moving in harmony with the ‘L’ device, creating multiple word marks which are then used on printed items such as business cards.
Imagery is placed into the ‘L’ grid using different colour and photographic combinations for presentation covers.