Area
Creative Industry
Breadth
Identity
Print
Digital
Copywriting
The elusive balance between harmony and contrast
Littlemore are a London based interior design studio, defined by their balance of curiosity and sensibility. Using the name as a starting point, we created a visual language based on finding that elusive balance or harmony between seemingly opposing forces; tradition and modernity, minimalism and embellishment, light and shade, or indeed ‘little’ and ‘more’. At the heart of the identity is an ‘L’ device that shifts through a diverse palette, from electric blue to a rich chartreuse. Like the ongoing process of an interior designer, the identity playfully pushes and pulls, combines and adapts, and uses colour and form according to the space it occupies.
The focal point of the identity is the dynamic behaviour of a graphic ‘L’, expanding and contracting in different ways; representing ‘little’ and ‘more’.
Typography behaves in a similar way, constantly moving in harmony with the ‘L’ device, creating multiple word marks which are then used on printed items such as business cards.
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Imagery is placed into the ‘L’ grid using different colour and photographic combinations for presentation covers.
