Area
Not for profit
Breadth
Strategy
Identity
Print
Copywriting
Send a book on a journey
Hungry Worms is an initiative that sees books donated by the public in a number of London coffee shops. Carers then take these books into the homes of people living with dementia. After being read, they are returned so that they can be borrowed again. Our branding is based around a series of ‘book worm’ characters. Each represents a different type of book genre, such as comedy or thriller.
‘Thriller’ worm
‘Comedy’ worm
‘Tear jerker’ worm
‘High brow’ worm
‘Thriller’ worm
‘Comedy’ worm
‘Tear jerker’ worm
‘High brow’ worm
The wordmark references the title of a book or a chapter heading and all typography is in Plantin, the classic literary typeface. Holes are punched into printed items to represent each time a book is borrowed and read.
Posters at each sharing hub encourage book donations. Each features a Hungry Worm, representing the journey that each book takes.
