Area
Design
Breadth
Naming
Strategy
Identity
Print
Digital
Art Direction
Thinking & dreaming & more
Formerly Jona Hoad Design, Hoad & More create lighting, amongst other things. They build installations as well as products and are as passionate about thinking and dreaming as they are about making and implementing. The new identity started with a name change, ‘Hoad & More’ reflects not only their collaborative way of working but also the varied nature of their projects, from beautiful switches to large-scale chandeliers. To emphasise these qualities we created an ampersand at the heart of the logo and used ‘& more’ as a suffix on items such as business cards.
Stationery is printed on a deliberately varied selection of stocks to represent Hoad & More’s explorative use of materials. All elements are foil blocked in a matt white foil.
Continuation sheets playfully make use of the ‘& more’ suffix.
A series of short films was commissioned, each one focussing on a specific aspect of the Hoad & More process.
The website is designed to be deliberately explorative, with an element of ‘& more’ as you rollover the messaging on the homepage, revealing short films and imagery. Page transitions have a layered feel to emphasise this feeling of discovery.
Homepage
Product gallery
Product gallery
Case study page
Case study page
Case study page
'About' page
Homepage
Product gallery
Product gallery
Case study page
Case study page
Case study page
'About' page
We worked closely with the team at Hoad & More, providing detailed presentation templates and style guides for them to work with the brand in-house.
