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Creative Industry
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Strategy
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Art Direction
Editorial
A rebellious collective dedicated to food and drink
Epicurean are a consultancy specialising in restaurants and bars. Primarily interior designers, they also offer everything from market research and business modelling through to menu concepts, staff and branding. The word ‘Epicurean’ means a ‘person devoted to sensual enjoyment, especially that derived from fine food and drink’. Using this as a starting point we created an opulent ‘food fight’ that sees the Epicurean team flicking caviar and hurling octopuses. One half of the logo takes the shape of a diagrammatic upper case ‘E’ which represents the combination of ‘people, places and food’, the three main aspects of Epicurean’s offer.
Decorative typefaces and expressive logotype are designed to complement the more precise, diagrammatic nature of the logo.
As well as representing Epicurean’s three pillars of ‘people, places and food’, the logo also works as a ‘bracket’ device that amalgamates and distills a diverse range of portfolio imagery, messaging and other content.
To create the ‘food fight’ brand imagery we worked with photographer Kristy Noble and stylist Olivia Bennett on a series of playful still-life scenarios.
The images are brought together to create a short, stop-frame film that was used on a holding website to launch Epicurean to press, potential clients and the industry. Mini sequences are used for social media content.
Social media content
Social media content
Social media content
Social media content
Social media content
Social media content
‘Not just another portfolio site’ was the brief for the website. The homepage is designed to be deliberately explorative with a visual collection of all things Epicurean, from sketches through to finished pieces. Content is also automatically pulled in from their Instagram feed to keep the website constantly evolving.
Case studies are structured according to the ‘people, places and food’ philosophy with each one loosely divided into three sections.
Rather than having conventional bios, each team member participated in a ‘people, places and food’ Q&A where each names their favourite chef, restaurant and meal.
Looking to buck the trend of minimalist interior design identities, presentation covers feature full colour photographs for maximum impact.
