Projects

Studio

Contact

Fitzjohns NW3

The Future Factory

Sucre

OKU

Mini Architecture Book

Design District

Conran and Partners

Centre Point Residences

Littlemore

Feed

Epicurean

Shanghai Me

Hungry Worms

Meraki

MKT.

Gaia

Hoad & More

Tamarind

Bankside Flag

Issho

The Workroom

YES

Orrery

Planet

Mother

Blind

Zip

Azure

Alterego

Yesterday

Memories

Craft

Perverse

Lifetime

Reality

Mistakes

Means

February

Bread

Breakfast

Guts

Error

Rational

Acid

Caviar

Fluff

Lobster

Wonder

Solar

Sensory

Petals

Blobby

Freedom

Optimist

Creation

Experiment

Cracks

End

Backwards

Souvenir

Tongue

History

Perforate

Socket

Dummy

DutchScot

Area

Creative Industry

Breadth

Environmental
Signage
Wayfinding

Helping the creative community find their way

Located in North Greenwich, Design District is a new home for the creative industries. It is defined by its striking and varied architecture. A wayfinding and signage system was needed that felt befitting of this creative community. The solution celebrates the eclectic nature of the District, using the distinctive form and material of each building as a starting point and key wayfinding component. The playful use of ‘pinning’ and layering of materials as well as colour and typography are used throughout as a nod towards the creative nature of the District’s residents and their processes. 

Photography by Taran Wilkhu
Photography by Taran Wilkhu
Photography by Taran Wilkhu
Photography by Taran Wilkhu
Photography by Taran Wilkhu
Photography by Taran Wilkhu
Photography by Taran Wilkhu
Photography by Taran Wilkhu
To signal your arrival, a ‘masterplan’ inspired by a village noticeboard, was placed at each of the main entrances to the District. The sign features stylised models formed using each of the building materials.
For directional signs, a contemporary spin on traditional finger posts is taken by wrapping them around existing street furniture.
Typography and colour aids navigation to the alphanumerically named courtyards and buildings.
The playful use of ‘pinning’ and layering of materials are used both internally and externally, as a nod towards the creative nature of the District’s residents and their processes. 
Wherever directional signage was required internally, the starting point was the Design District logo
Every tenant in the District has a magnetic powder coated ‘pinboard’ outside their unit which can be customised to reflect their line of work or brand.