Area
Hospitality
Breadth
Identity
Print
Packaging
Art Direction
Digital
Signage
Follow the line
Linea is a restaurant, bar and bakery housed in an iconic 19th century arcade located on Duke of York Square, in the heart of Chelsea and on the doorstep of the iconic Saatchi gallery. The desire was to create a contemporary lifestyle brand that felt at home in this iconic location and felt fitting of the modern, expressive approach to the food and pastries that Linea serves. Inspired by the name, we created a strikingly simple and versatile brand based around the concept of a single line. The logo repeats and runs along plates, ribbons and uniforms as a continuous thread throughout the space. A suite of illustrations by William Luz are ‘drizzled’ over the top, referencing icing on a cake.
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