Area
Property
Breadth
Copywriting
Editing
Print
Telling the story of large buildings in a small book
Property developer Almacantar wanted to create a series of books, each of which would celebrate the story of one of their properties, with a focus on the design and architecture. The first in the series was for Centre Point, once a disused office block seen as a blight on the horizon, now a set of apartments and open public space. We were responsible for the concept, editorial content, copywriting and design of the book, working closely with interior designers Conran & Partners and public realm specialists MICA Architects to make sure the story of the project was captured, warts and all. The design of the book makes a feature of original sketches by Conran & Partners and MICA, printing them on translucent paper to juxtapose them with photography of the building. Changes of paper stock within the book help denote changes in the eclectic content.
Inspired by architect’s use of tracing paper for drawing, the book is wrapped in a translucent dust jacket featuring original sketches.
Each book came with a specially created scale ruler ‘book mark’ made from etched brass. The ratio of the ruler matches the architectural plans in the book itself.
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