Area
Property
Breadth
Copywriting
Content curation
Print
Big buildings, small books
Property developer Almacantar wanted to create a series of books, each celebrating the untold story of a property – with a focus on the challenges, design and architecture. The first in the series was for Centre Point, once a disused office block seen as a ‘blight on the horizon’, now a set of iconic apartments and public square. We were responsible for the editorial content, curation, copywriting and design of the book. Working closely with interior architects Conran and Partners and public realm specialists MICA Architects, to ensure the inside story of the project was captured – warts and all. The design of the book makes a feature of original sketches by Conran and Partners and MICA, printing them on translucent paper to juxtapose them with photography in both its before and after state.
Inspired by architect’s use of tracing paper for drawing, the book is wrapped in a translucent dust jacket featuring original sketches.
Each book comes with a specially created scale ruler ‘book mark’ made from etched brass. The ratio of the ruler matches the architectural plans in the book itself.
Placeholder
Placeholder
Placeholder
Placeholder
Placeholder
Placeholder
Pull out quotes are refreshingly honest about perceptions and challenges at various stages in the project.
The content is ordered chronologically – taking people from the original vision in the 60s, through the construction process, to the finished article.
